Sunday, December 30, 2007
20% Off Sale - All TemplateMonster Templates
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Have a Great New Year in 2008
Snerdey
Sunday, June 17, 2007
Using Stock Photos - Images
Stock photography is typically sold to agencies by the photographer in exchange for potential royalties that will be collected. Another model is for the photographer to collect a percentage of royalties collected from the use of their work and the other percentage being held by the agency for exposure and distribution of the work.
There are several ways that stock photography can be legally utilized and distributed. The first of which is called “royalty-free.” Many people mistakenly believe that royalty-free means that the image is free for the taking but this is not true. There is a one-time fee that applies in order for another entity to be able to use the image but there are no usage fees that apply after that, unless the agreement comes with such a stipulation. No one person has the exclusive rights to a royalty-free photograph, meaning that the originator – being the photographer or the agency – is allowed to resell the image as much as they want.
Rights-managed stock photography is set up so that the end user pays each time the image that was bought is used. During that period of time, the buyer has an exclusive right to that image so that no one else can use it. The time increment for use is typically one year. Anyone that wants exclusive rights to an image must use rights-managed stock photography. The price is exponentially more for the use of the image, but the end user has greater control. After the contract expires, the artist has the right to resell the authorization to use his or her image once again.
The World Wide Web has enabled rampant theft and unauthorized use of photographic images and there is no fail-safe way to stop thieves as long as the image is displayed. With emerging technology, however, artists are better able to handle tech-savvy thieves and protect their work.
Thursday, June 14, 2007
What are Vector Graphics?
Vector graphics are used heavily in web animation, 3D animation, and computer design. Also known as object-oriented graphics, vector graphics relies on shapes to make up larger, complex pictures. These shapes can include, but are not limited to, arcs, circles, lines, and rectangles. Vector graphics is a mathematical formula-based design development image representation protocol.
Unlike bitmaps, which distort and blue when resized, vector graphics maintain the integrity of the picture even when shrunken to a fraction of their size of blown up many times the original size. This is because of the mathematical relationship that vector graphics utilizes that allows the varying facets of the picture to relate to one another.
Most graphics systems that are relatively sophisticated utilize vector graphics in some form of another. CADD systems, animation software, and 3D rendering models all use vector graphics in order to accurately display images that are flexible and maneuverable.
Even though almost all commercial computing output equipment are raster devices – devices that display bit-mapped graphics – high resolution output equipment such as monitors and printers still display vector graphics as more crisp and clear. This is because vector graphics are not transformed into bit maps until the last possible moment, meaning that all specifications of resizing and resolution have been completed. For this reason, vector graphics can be utilized by almost any output device at any size at almost any resolution.
Scalable vector graphics (SVG) is an open standard that was created by the World Wide Web Consortium. Describing two-dimensional vector graphics for use on the web that are both animated and static, scalable vector graphics is an XML markup language. Scalable vector graphics allow for three types of graphic objects: text, digital images/ raster graphic images, and vector graphic shapes, such as geometric designs.
Scalable vector graphics are widely used on newer, dynamic websites that utilize Ajax. Scalable vector graphics enhance Ajax because it provides graphical page elements that surpass those specified by simple CSS and HTML. It is for this reason and its wide spread popularity that many web designers believe that scalable vector graphics are the future of web imagery design and implementation.
We partnered with GoMedia for our vector graphics supplier you can learn more about in my software section called whatelse.. Vector Graphics
Tuesday, June 12, 2007
Screen Capture Video Software
The software is call ScreenShow Pro and you can now get it from our site as soon as I tried it out I just had to get this to our clients and surfers. It's cheap and easy. There's all kinds out there as I've tried many but none were as easy to use with such great results.
I will post some demos on my site soon but for now go ahead and start making some yourself and let me know how it turned out for you.
Have fun!
Sunday, June 3, 2007
SEO - Search Engine Optimization Software
Search engine optimization (SEO) software includes tools that help webmasters research their chosen markets in order to hopefully rank better in the search engines. SEO software also sometimes automates much of the research needed in order to accomplish this goal. While many SEO software offerings are not worth their asking price due to being outdated or irrelevant from their inception, some search engine optimization software gives a competitive edge due to the resources they provide.
Some examples of features offered by SEO software:
- Find competitors’ websites that rank higher. This can be a very useful function because once a competitors’ website is found, their methodology in ranking higher can be reverse-engineered and thus beaten.
- Backlink searches. Backlinks are the backbone of the internet since search engines utilize links to crawl websites for data and determine how each website should be ranked. A website that has backlinks relevant to its content will place much higher in the search engine results than one with little or no links.
- Alerts webmasters to how many pages of their websites are indexed. Since search engines only index web pages and not entire sites in their results, it is important to know what has to be done to ensure that all relevant pages are indexed in order to better understand what methods are successful and which ones are not.
- Finds penalized websites that websites are linked to. This is a very important feature of any SEO software. A website that is penalized means that it has been dropped from the popular search engines because it has been involved in unscrupulous activity. Linking to such websites can hurt the linking websites rank in the search engines. This feature helps webmasters eliminate that problem.
I have more information about this on my software page.
http://www.snerdey.com/software.html
Thanks for reading my blog and happy SEO'ing!
Saturday, June 2, 2007
Not Selling Anything, But Want a Web Store?
Not Selling Anything, But Want a Web Store?
By: Scott "Snerdey" Lawrence, www.snerdey.com
Isn't it amazing how much eCommerce has changed over the last few years? What was once a relatively new and uncertain medium is now a safe, secure method of doing business online. In fact, the majority of the money being transferred around the world is done through the Internet.
If you are trying to capitalize on the online economy, you have probably already considered your options. But, have you considered starting up a web storefront that doesn't actually sell anything? It might sound like a daunting or even impossible task, but in reality it's simple and quite effective. If you haven't thought of that yet, you need to seriously consider the increase in commissions that it could bring.
A new type of online store management software, called osCommerence (short for “Open Source Commerce”) is making the task of starting an online storefront easy. There are no licensing fees, as it has been developed by the open source community, and it is completely free. But what does that have to do with selling nothing and making money?
OsCommerce allows you to set up shopping carts for affiliate products. If you are promoting an affiliate product, such as an eBook or some other intangible product, you can set up a shopping cart that will show the users the familiar online shopping experience. This could increase conversions, and it does not cost anything.
OsCommerce is compatible with just about every affiliate system out there. Just plug in your affiliate link, create your pages, and start making money.
OsCommerce is completely free. You can set up multiple landing pages, some with osCommerce and others without it, without having to worry about expense. This means that you can split test your landing sites and see which ones are converting better without having to worry about losing profits.
OsCommerce is seamless. The users sees a simple, familiar process. There are no added steps or procedures that the user has to go through, meaning that your conversions are not affected. The user makes the purchases that they desire and receives their product, while you make your commissions.
OsCommerce has been implemented, with great success, with intangible products, affiliate links, eBay affiliate links, as well as other, more obscure forms of monetization. I can ramble on and on about the benefits of maintaining an actual web store, but you probably already know that the web store is the type of environment that most customers are already comfortable with. It really comes down to not reinventing the wheel.
OsCommerce runs off of Apache, and it can be found and downloaded here, or you can visit www.snerdey.com and purchase pre-made osCommerce templates at very reasonable prices. Snerdey Web Designs actually has quite the selection, and it's a great way to get your virtual store up and running quickly, with a clean, professional face, and a well thought out back end.
Could it be any easier to set up your online storefront?
Wednesday, May 30, 2007
Establishing Your Virtual Storefront – Are you giving off the impression you want?
I can recall a time, approximately 15 years ago, when this little thing called “The Internet” was just getting started. For myself, it was a 9600 baud connection and the original Netscape browser (you know, the one with the gigantic “N”). At the time, there was little commercial interest on the Internet. In fact, the majority of the websites were small, individually-owned pages about someone's favorite past time or hobby.
Flash forward 15 years and you have an online community that is much more than just a hobby page. Today, the Internet is its own economy, with trillions of dollars being transferred every year. You would be hard pressed to find a business, person, or group that is not, in some way, connected and operating online.
This brings us to the actual website. 15 years ago, a small, simple page was acceptable. Unfortunately, this is not the case today. Today you have less than three seconds to make a first impression on a visitor, and the quality and presentation of your website is the means that you have to accomplish it. Ask yourself, is my website really up to par?
If your answer is less than encouraging, you do have options. You can pay someone to create a new website for you, you can purchase a web template, or you can try and improve upon the existing design. Each of these options has their own advantages and disadvantages:
- Paying someone to design a new website for you can be expensive. A unique layout, back end system, logo, etc. all adds up. It is not uncommon for a web designer to charge upwards of $1,500 for a simple, clean, professional website.
However, a unique website is likely to get you more attention, and will not seem overplayed and outdated. If the advantages of owning a completely unique website overpower the expense, this may be the option for you. - A web template is relatively inexpensive and easy to set up. Have you ever heard of template monster? They have thousands upon thousands of templates for sale at prices ranging from $10 to $1,000. My most popular website, www.snerdey.com, offers a 20% discount on template monster templates. This is a great way to get a clean, professional looking website at a fraction of the cost of a new, you can spend more to get the unique website copy.
That being said, a popular template can appear on many different websites, and there is the (remote) possibility that a visitor to your page may have seen that particular template before. www.snerdey.com does offer unique templates at a fraction of the cost of a web designer, allowing you to have a professional website without the unique designers price. - Trying to improve on your existing design can be a mixed proposition. If your current design still has the potential to look modern, you may find success hiring someone to give it a quick over hall. However, you may find that the cost of someone redesigning your current design to be nearly as expensive as purchasing a unique template.
Regardless of what you choose to do, you need to consider the value in your website. The economy of today demands that you have a professional presence, both offline and online.
Resources:
Snerdey Web Designs – Thousands of professional templates, with the average cost being just $50.
www.htmlgoodies.com – Looking to start designing? Learn the basics here.
Friday, May 25, 2007
Finally got a Blog!
Blogging is all about anything and everything, but this blog will not be personal interest and junk but rather views, suggestions and great finds of products or services that will help those just starting out on the web with a business or web site of just about any kind.
Now, I'm not going to start with step one but rather what to do next. No, I will not be talking about how to edit flash, setup this or that. Just when I post it will be related to web design or the like.
I could careless about what others think, as I've always made my own roads. I suggest you do the same as it's what helped me make www.Snerdey.com what it is today.
Coffee is ready and it's the weekend. Time for family and a trip to the mountains.. when I get back next week I will post something of interest.
Snerdey