Search engine optimization (SEO) software includes tools that help webmasters research their chosen markets in order to hopefully rank better in the search engines. SEO software also sometimes automates much of the research needed in order to accomplish this goal. While many SEO software offerings are not worth their asking price due to being outdated or irrelevant from their inception, some search engine optimization software gives a competitive edge due to the resources they provide.
Some examples of features offered by SEO software:
- Find competitors’ websites that rank higher. This can be a very useful function because once a competitors’ website is found, their methodology in ranking higher can be reverse-engineered and thus beaten.
- Backlink searches. Backlinks are the backbone of the internet since search engines utilize links to crawl websites for data and determine how each website should be ranked. A website that has backlinks relevant to its content will place much higher in the search engine results than one with little or no links.
- Alerts webmasters to how many pages of their websites are indexed. Since search engines only index web pages and not entire sites in their results, it is important to know what has to be done to ensure that all relevant pages are indexed in order to better understand what methods are successful and which ones are not.
- Finds penalized websites that websites are linked to. This is a very important feature of any SEO software. A website that is penalized means that it has been dropped from the popular search engines because it has been involved in unscrupulous activity. Linking to such websites can hurt the linking websites rank in the search engines. This feature helps webmasters eliminate that problem.
I have more information about this on my software page.
Thanks for reading my blog and happy SEO'ing!